The division of buyers into groups based on their knowledge,attitudes,uses or responses to a product is ________ segmentation.
A)behavioural
B)psychographic
C)age and life-cycle
D)demographic
E)geographic

Question

Quizplus · Accepted Answer

Behavioural segmentation is the division of buyers based on their behaviour, such as their knowledge, attitudes, uses or responses to a product, which can help in understanding the needs and preferences of each group and developing targeted marketing strategies. Psychographic segmentation is the division of buyers based on their personality, values, attitudes, interests, and lifestyles. Age and life-cycle segmentation is the division of buyers based on their age and their family life cycle stage. Demographic segmentation is the division of buyers based on their demographic characteristics such as age, gender, income, education, occupation, and social class. Geographic segmentation is the division of buyers based on their geographic location such as region, city, or climate.

The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses