The manufacturers of the stylish motor vehicle,Lexus,target wealthy consumers with similar needs and buying behaviours,even though the consumers are located in different countries.This is an example of ________.
A)intermarket segmentation
B)loyalty segmentation
C)life-cycle segmentation
D)targeting segmentation
E)psychographic segmentation

Question

Quizplus · Accepted Answer

Intermarket segmentation involves identifying similarities in needs and behaviors across different countries or regions and then targeting those segments with a standardized marketing approach. Lexus targeting wealthy consumers with similar needs and behaviors in different countries is an example of intermarket segmentation.

The Manufacturers of the Stylish Motor Vehicle,Lexus,target Wealthy Consumers with Similar