As in consumer segmentation,many marketers believe that ________ and ________ provide the best basis for segmenting business markets.
A)geographic;demographic segmentation
B)user status;user loyalty
C)buying behaviour;benefits
D)age,life-cycle;psychographic segmentation
E)income;usage rate

Question

Quizplus · Accepted Answer

Business markets are segmented by analyzing the buying behavior of individual businesses and the benefits they seek from a particular product or service. User status and user loyalty are also important factors to consider while segmenting business markets, but they fall under the category of buying behavior. Geographic and demographic factors are less relevant in business segmentation, whereas income and usage rate may play a role in certain industries, but not universally. Age, life-cycle, and psychographic segmentation are more applicable to consumer markets than business markets. Therefore, the best choice for segmenting business markets is C - buying behavior and benefits.

As in Consumer Segmentation,many Marketers Believe That ________ and ________

As in Consumer Segmentation,many Marketers Believe That and