Consumer and business marketers use many of the same variables to segment markets.Business marketers use all of the following EXCEPT which one?
A)operating characteristics
B)purchasing approaches
C)situational factors
D)personal characteristics
E)brand personalities

Question

Quizplus · Accepted Answer

Business marketers do not use brand personalities when segmenting markets, as they typically focus more on functional attributes and features of products/services rather than emotional appeals.

Consumer and Business Marketers Use Many of the Same Variables