MTV targets the world's teenagers,who have similar needs and buying behaviour even though they are located in different countries.This is called ________ segmentation.
A)political and legal
B)cross-cultural
C)cultural
D)intermarket
E)individual

Question

Quizplus · Accepted Answer

Intermarket segmentation targets similar needs and buying behavior across different geographic markets. In this case, MTV targets teenagers in different countries, so it's an example of intermarket segmentation. Political and legal segmentation refers to dividing markets based on government regulations and laws, while cultural segmentation targets buyers with similar values, beliefs, and customs. Cross-cultural segmentation divides markets based on cultural differences, and individual segmentation targets specific customers based on their unique characteristics.

MTV Targets the World's Teenagers,who Have Similar Needs and Buying