Shampoo marketers rate buyers as light,medium or heavy product users.This is ________ segmentation.
A)user status
B)usage rate
C)benefits sought
D)occasions
E)psychographic

Name: Shampoo marketers rate buyers as light,medium or heavy product users.This is ________ segmentation. A)user status B)usage rate C)benefits sought D)occasions E)psychographic
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

Quizplus · Accepted Answer

The segmentation described in the scenario is usage rate segmentation, which categorizes buyers based on the frequency or intensity of product use.

Shampoo Marketers Rate Buyers as Light,medium or Heavy Product Users