Which type of segmentation centres on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase or when they use the purchased item?
A)demographic
B)psychographic
C)occasion
D)impulse
E)emergency

Question

Quizplus · Accepted Answer

This type of segmentation is known as occasion segmentation, which focuses on identifying the different occasions or situations when consumers make a purchase or use a product. This can be based on events like holidays or life stages like weddings, as well as more routine occasions like daily routines and specific needs. Therefore, option C is the correct choice as it specifically refers to the use of the word "when" to determine consumer behaviour.

Which Type of Segmentation Centres on the Use of the Word