The division of buyers into groups based on their social class,life-style or personality characteristics is ________ segmentation.
A)behavioural
B)psychographic
C)age and life-cycle
D)demographic
E)geographic

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing buyers based on their personality characteristics, values, interests, and lifestyle preferences. This type of segmentation is often used to create buyer personas and target specific groups of consumers with tailored marketing messages and product offerings that resonate with their unique psychographic profiles.

The Division of Buyers into Groups Based on Their Social