The Blue Mountains Retreat Centre is open to people of all religious faiths and is a place people can go to unwind from the stressful rigors of daily life.Which of the following is an example of a psychographic variable the owner of the retreat could use in its marketing strategy?
A)occupation
B)life-stage
C)lifestyle
D)social class
E)income

Question

Quizplus · Accepted Answer

Psychographic variables are characteristics of consumers that relate to their lifestyle, values, and personality. Out of the given options, lifestyle is the best example of a psychographic variable that the owner of the retreat could use in its marketing strategy. The Blue Mountains Retreat Centre caters to people who want to unwind from their daily stressful lives. The owner could use psychographics to target a specific lifestyle that values relaxation and rejuvenation, rather than an income, social class or occupation that may not necessarily be indicative of a particular lifestyle.

The Blue Mountains Retreat Centre Is Open to People of All