LaGrange Florists segments markets into groups of nonusers,ex-users,potential users,first-time users and regular users of its flowers and services.This firm uses usage rate as the segmentation approach.

Question

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LaGrange Florists segments the market based on user status, not usage rate. Usage rate segmentation would involve categorizing customers based on the frequency or volume of their purchases.

LaGrange Florists Segments Markets into Groups of Nonusers,ex-Users,potential Users,first-Time Users