The Restaurant and Catering Association of Australia (RCAA)recently Carried Out

The Restaurant and Catering Association of Australia (RCAA) recently carried out a segmentation analysis of the fine dining segment.This analysis revealed five distinct segments based on a number of key dining-out motivations including: (1) Convenience / ease (e.g. ,not having to prepare own food) ;(2) Socialising (e.g. ,catching up with friends / family) ;(3) To mark celebrations or special events or occasions (e.g. ,birthdays,anniversaries) ;(4) Rewards (e.g. ,for adults and children) ;(5) Social development for children (e.g. ,how to act appropriately in a public arena) ;and (6) Networking for business.A summary profile of the largest segment reads as follows: 'This segment,accounts for 36 per cent of all those who dine at fine restaurants.They have a pragmatic attitude to dining out,appreciate dining out,exhibit frequent dining out behaviour,seek value,do not need a reason to dine out and instead are often involved in informal dining occasions'.The RCAA's segmentation analysis is most likely to be based on which approach?

A) demographic
B) user status
C) benefits sought
D) loyalty status
E) multivariate