For decades,Ocean Spray cranberry jelly has been on thousands of Christmas tables globally.Ocean Spray is working hard to implement other strategies to encourage consumers to use the product all year round.Ocean Spray is seeking to move beyond the limited ________ segmentation strategy it used in the past.
A)user rate
B)lifestyle
C)family life-cycle
D)benefit
E)occasion

Question

Quizplus · Accepted Answer

The mention of how Ocean Spray cranberry jelly is typically consumed only during Christmas points towards the use of an occasion-based segmentation strategy. The question then asks how Ocean Spray is seeking to move beyond this limited strategy, indicating a shift towards a broader segmentation strategy that considers factors beyond just the occasion of consumption. Therefore, the best choice is "occasion" (E).

For Decades,Ocean Spray Cranberry Jelly Has Been on Thousands of Christmas