Scouts Australia is currently scrutinising its database of current and lapsed members in an effort to detect patterns.It is hoping to develop insights that will enable it to develop programs encouraging existing members to stay with the scouting movement for longer than average.It is also hoping to implement programs designed to encourage lapsed members to re-join the movement.Scouts Australia is currently engaged in which type of segmentation analysis?
A)benefit
B)usage occasion
C)user status
D)demographic
E)loyalty status

Question

Quizplus · Accepted Answer

Loyalty status is the type of segmentation analysis that Scouts Australia is currently engaged in. This is because Scouts Australia is scrutinising its database of current and lapsed members in an effort to detect patterns. It is hoping to develop insights that will enable it to develop programs encouraging existing members to stay with the scouting movement for longer than average. It is also hoping to implement programs designed to encourage lapsed members to re-join the movement.

Scouts Australia Is Currently Scrutinising Its Database of Current and Lapsed