Shopping For The Rich and Famous is a buying service that helps wealthy clients find the best buys in exclusive clothing,high-end cars,travel and financial services.This firm would use income segmentation.

Question

Quizplus · Accepted Answer

Income segmentation involves dividing customers into different groups based on their income levels, and then targeting them with products and services specific to their income bracket. Shopping For the Rich and Famous targets wealthy clients, implying that they use income segmentation.

Shopping for the Rich and Famous Is a Buying Service