A manufacturer of toothpaste has segmented the market and developed distinct product offerings designed to appeal to the three different segments.One product offers all day protection from tooth decay,a second product offers whiter,brighter teeth and the third product offers all day mouth freshness.Which approach to segmentation is the company most likely to have used?
A)benefit segmentation
B)psychographic segmentation
C)usage occasion
D)usage rate
E)demographic segmentation

Question

Quizplus · Accepted Answer

The company has developed distinct product offerings based on the benefits that are most important to each segment. Segment 1 values protection from tooth decay, Segment 2 values whiter, brighter teeth, and Segment 3 values all day mouth freshness. This is an example of benefit segmentation.

A Manufacturer of Toothpaste Has Segmented the Market and Developed