Through talking to numerous competitors at a regional trade show,you learn that most of them use the most popular base for segmenting customer groups.What is it?
A)demographic
B)lifestyle
C)psychographic
D)behavioural
E)geographic

Question

Quizplus · Accepted Answer

Demographic segmentation is the most popular base for segmenting customer groups as it divides the market into groups based on variables such as age, gender, income, education, and other demographic factors. This information is easily obtainable and can provide a clear understanding of the needs and desires of specific groups of consumers.

Through Talking to Numerous Competitors at a Regional Trade Show,you