When marketers at Unilever selected the Millennials,a demographic that includes university students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?
A)market segmenting
B)mass marketing
C)differentiation
D)targeting
E)positioning

Question

Quizplus · Accepted Answer

Selecting the Millennials as a potential customer group for Febreze is an example of targeting, which is the process of evaluating each potential market segment and selecting one or more segments to enter.

When Marketers at Unilever Selected the Millennials,a Demographic That Includes