Through market segmentation,companies divide large,heterogeneous markets into smaller segments that can be reached more ________ with products and services that match their unique needs.
A)efficiently
B)effectively
C)directly
D)both B and C
E)both A and B

Question

Quizplus · Accepted Answer

Market segmentation helps companies to reach out to smaller, homogeneous customer groups that have similar needs, preferences, or characteristics. By dividing the market, companies can design and offer products and services that are tailored to these specific segments. This allows them to better serve their customers and increase their competitiveness in the market. Effective segmentation also enables companies to communicate with their customers directly and efficiently, as they can use targeted messages, advertising, and promotional activities that resonate with the specific needs of each segment. Therefore, the best choice is E, as both options (efficiently and effectively) are equally important in achieving successful market segmentation.

Through Market Segmentation,companies Divide Large,heterogeneous Markets into Smaller Segments That