When Hungry Jacks targets children,teens,adults and seniors with different ads and media,it is practicing ________ segmentation.
A)geographic
B)age and life-cycle
C)psychographic
D)behavioural
E)usage rate

Question

Quizplus · Accepted Answer

Hungry Jacks is segmenting its market based on age and life-cycle. They have different ads and media to target children, teens, adults, and seniors, which suggests that they are segmenting their market based on the different age groups and stages of life.

When Hungry Jacks Targets Children,teens,adults and Seniors with Different Ads