Demographic variables are so frequently used in market segmentation because they ________.
A)create smaller segments
B)create more easily reached segments
C)do not involve stereotypes
D)tend to be easier to identify and measure
E)involve fewer attributes to consider

Question

Quizplus · Accepted Answer

Demographic variables such as age, gender, income, education level, etc. are often easier to identify and measure as they involve concrete, objective data that can be easily collected through surveys or other research methods. This makes them useful in segmentation as they can help marketers identify distinct groups of consumers based on similar characteristics, behavior, and needs. In addition, demographic segmentation can help businesses target more narrowly defined customer groups, which can result in more effective marketing campaigns and higher profits.

Demographic Variables Are So Frequently Used in Market Segmentation Because