Which of the following best describes market target?
A)dividing the market into smaller, meaningful groups of customers
B)a promise to a group of customers
C)evaluating and identifying a meaningful group of customers to serve
D)creating a unique offering to provide customer value
E)identifying a clear and distinct place in the customer's brain that the brand or company should occupy

Question

Quizplus · Accepted Answer

Market targeting involves evaluating and identifying a meaningful group of customers to serve.

Answer: E 
 Market positioning involves identifying a clear and distinct place in the customer's brain that the brand or company should occupy.

The other options describe different aspects of marketing, but not specifically market targeting.

Which of the Following Best Describes Market Target