Wealth TV is a channel that segments its market based on the household income levels of television viewers. This firm segments on what basis?
A)geographic segmentation
B)demographic segmentation
C)psychographic segmentation
D)behavioural segmentation
E)situational factors

Question

Quizplus · Accepted Answer

Wealth TV segments its market based on household income levels, which falls under demographic segmentation. Demographic segmentation uses variables such as age, gender, income, education, and occupation to divide the market into different segments. In this case, Wealth TV is solely using income as the variable to segment its market.

Wealth TV Is a Channel That Segments Its Market Based