Barney Hopkins has compiled a list of things that make segments more attractive. Which of the following items should be on the list?
A)profitability
B)powerful suppliers to control prices
C)many substitute products
D)competition with superior resources
E)financial resources

Question

Quizplus · Accepted Answer

Profitability is a key factor in determining the attractiveness of a market segment, as it indicates the potential for financial gain.

Barney Hopkins Has Compiled a List of Things That Make