Mass marketers, such as Target and Venture Stores, often ignore market segment differences and target the whole market with one offer. What is their approach to segmenting?
A)undifferentiated marketing
B)differentiated marketing
C)target marketing
D)concentrated marketing
E)micromarketing

Question

Quizplus · Accepted Answer

Mass marketers use an undifferentiated marketing approach, which means they ignore market segment differences and target the whole market with one offer.

Mass Marketers, Such as Target and Venture Stores, Often Ignore