If Wealth TV decides to segment its market based on the social class of television viewers, what segmentation approach is Wealth TV using?
A)geographic segmentation
B)demographic segmentation
C)psychographic segmentation
D)behavioural segmentation
E)situational factors

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into segments based upon different personality traits, values, attitudes, interests, or lifestyles of consumers. Segmenting the market based on social class falls under psychographic segmentation because it considers the lifestyle and social status of consumers.

If Wealth TV Decides to Segment Its Market Based on the Social