In general, a company should enter only segments in which it can ________ and ________.
A)offer lower prices; ship faster
B)offer superior value; gain advantages over competitors
C)offer superior value; ship faster
D)gain advantages over competitors; offer new products
E)identify behaviours; understand spending power

Question

Quizplus · Accepted Answer

To be successful in a segment, a company should offer superior value and gain advantages over competitors. This will enable the company to differentiate itself and provide a compelling reason for customers to choose their products/services over those of competitors. Simply offering lower prices or shipping faster may not be enough to attract and retain customers in the long term. Similarly, identifying behaviours and understanding spending power are important market research activities, but they do not directly relate to segment entry. Offering new products may also be beneficial, but it should be done in a way that provides superior value and competitive advantages.

In General, a Company Should Enter Only Segments in Which