Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached ________ and effectively with products and services that match their unique needs.
A)efficiently
B)slowly
C)intensely
D)indirectly
E)directly

Question

Quizplus · Accepted Answer

Market segmentation allows companies to efficiently reach smaller groups of consumers with tailored products and services that meet their specific needs. It is a more efficient use of resources than trying to appeal to the entire market as a whole.

Through Market Segmentation, Companies Divide Large, Heterogeneous Markets into Smaller