Which type of segmentation centers on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
A)demographic
B)psychographic
C)occasion
D)impulse
E)emergency

Question

Quizplus · Accepted Answer

Occasion segmentation centers on identifying the specific occasions or situations when consumers engage in a particular behavior, such as buying a product or using it. This can include when they get the idea to buy, when they actually make their purchase, or when they use the purchased item.

Which Type of Segmentation Centers on the Use of the Word