When Burger King targets children, teens, adults, and seniors with different ads and media, it is practicing ________ segmentation.
A)geographic
B)age and life cycle
C)psychographic
D)behavioural
E)usage rate

Question

Quizplus · Accepted Answer

Burger King is using age and life cycle segmentation by targeting different age groups, such as children, teens, adults, and seniors with different ads and media. This type of segmentation identifies the different needs and wants of consumers based on their stage in life, and helps companies tailor their marketing efforts to specific groups.

When Burger King Targets Children, Teens, Adults, and Seniors with Different