What is the following an example of? "To busy, mobile professionals who need to always be in the loop, BlackBerry is a wireless connectivity solution that gives you an easier, more reliable way to stay connected to data, people, and resources while on the go."
A)positioning statement
B)service differentiation
C)concentrated segmentation
D)competitive advantage
E)responsible target marketing

Question

Quizplus · Accepted Answer

This statement is an example of a positioning statement, which defines a company's or product's unique position in the market, highlighting its benefits and distinguishing it from competitors.

What Is the Following an Example Of? "To Busy, Mobile