Jay Bee Promotions tailors its advertising and promotional services to the needs and preferences of individual customers. Which of the following applies to this type of marketing?
A)many-to-one
B)mass customization
C)markets-of-many
D)concentrated
E)mass modernization

Question

Quizplus · Accepted Answer

Mass customization is a marketing strategy that involves tailoring products or services to meet the specific needs and preferences of individual customers. In this case, Jay Bee Promotions is tailoring its services to meet the needs of individual customers, which is an example of mass customization.

Jay Bee Promotions Tailors Its Advertising and Promotional Services to the Needs