A marketer focuses on several commonalities among all consumers. This marketer appears to be engaging in ________.
A)differentiated marketing
B)undifferentiated marketing
C)segmented marketing
D)mass customization
E)concentrated marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, involves focusing on the similarities among consumers in a large target market rather than on differences among subgroups within that market. Therefore, the marketer who focuses on commonalities among all consumers is engaging in undifferentiated marketing.

A Marketer Focuses on Several Commonalities Among All Consumers