Jolene Enterprises mass-produces an all-purpose floor cleaner, mass-distributes it, and mass-promotes it. This firm uses ________ marketing.
A)segmented
B)undifferentiated
C)traditional
D)differentiated
E)concentrated

Question

Quizplus · Accepted Answer

The description of mass-producing, mass-distributing, and mass-promoting implies that Jolene Enterprises is using undifferentiated marketing, which involves targeting the entire market with a single marketing mix.

Jolene Enterprises Mass-Produces an All-Purpose Floor Cleaner, Mass-Distributes It, and Mass-Promotes