Segmenting voters as either Liberals, Conservatives, Green Party or NDP is an example of ________.
A)psychographic segmentation
B)demographic segmentation
C)occasion segmentation
D)intermarket segmentation
E)geographic segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation is the process of dividing a market into groups based on their psychological characteristics, such as their values, beliefs, and attitudes. Segmenting voters as either Liberals, Conservatives, Green Party, or NDP is an example of psychographic segmentation because it is based on their political beliefs and values.

Segmenting Voters as Either Liberals, Conservatives, Green Party or NDP