Jaygo Food Stores hires better employees than the competition by conducting lengthy searches and interviews. Management also trains employees much better than competitors. Jaygo has gained a strong competitive advantage through which type of differentiation?
A)image
B)people
C)services
D)product
E)channel

Question

Quizplus · Accepted Answer

The differentiation strategy of Jaygo Food Stores is based on hiring and training better employees than the competition. This falls under the "people" differentiation category, as it involves distinguishing the company through the quality of its employees.

Jaygo Food Stores Hires Better Employees Than the Competition by Conducting