Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use?
A)more-for-the-same
B)more-for-more
C)repositioning
D)the-same-for-less
E)more-for-less

Question

Quizplus · Accepted Answer

Neiman Marcus uses a "more-for-more" positioning strategy by claiming superior quality, performance, and style and charging a higher price to cover the higher costs. They are positioning themselves as offering more value for a higher price, which is the essence of the "more-for-more" strategy.

Neiman Marcus Claims Superior Quality, Performance, and Style