The creation of a successful new product depends on a company's understanding of its ________ and its ability to deliver ________ to customers.
A)competitors, distributors, and employees; new styles
B)customers, brands, products; product images
C)customers, competitors, and markets; superior value
D)product, marketing mix, and marketing strategy; functional features
E)product life cycle, legal responsibilities, and social responsibilities; innovations

Question

Quizplus · Accepted Answer

A successful new product requires an understanding of the customers, competitors, and markets in order to provide superior value to customers. It is not just about the functional features of the product, but also the overall marketing strategy and delivery to customers.

The Creation of a Successful New Product Depends on a Company's