Which of the following is one of the main four consumer perception dimensions used by ad agency Young & Rubicam to measure brand strength?

Question

Quizplus · Accepted Answer

Brand differentiation is one of the main four consumer perception dimensions used by ad agency Young & Rubicam to measure brand strength. The other three dimensions are brand relevance, brand esteem, and brand knowledge. Brand differentiation refers to how different the brand is from its competitors in the minds of consumers.

Which of the Following Is One of the Main Four