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According to the Definition of a Brand Presented in Your

Question 8

Multiple Choice

According to the definition of a brand presented in your text, all of the following would be an example of a brand except ________.


A) the name Coca-Cola
B) the golden arches of McDonald's restaurants
C) Tony the Tiger of Frosted Flakes cereal
D) the sparkles in Moet et Chandon champagne
E) the name and font of IBM

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