A key element in a company's relationship with consumers, a ________ has personality, so it involves our emotions as consumers.

Question

Quizplus · Accepted Answer

A brand encompasses much more than just a product line or attribute. It represents the overall perception and personality of a company, which can elicit emotional responses from consumers. A product experience and service are also important, but they are often subsumed under the larger umbrella of the brand.

A Key Element in a Company's Relationship with Consumers, a ________