Positioning a new chocolate bar brand as "the chocolate bar with the fewest calories" is positioning based on ________.
A) product attributes
B) product benefits
C) product values and ideals
D) user imagery
E) brand equity
Correct Answer:
Verified
Q4: Young & Rubicam measures brand strength along
Q5: Positioning a new chocolate bar brand as
Q6: A key element in a company's relationship
Q8: According to the definition of a brand
Q10: Which of the following is an option
Q11: Which of the following is the least
Q12: Which of the following best describes what
Q13: Which of the following is one of
Q14: Positioning a new chocolate bar brand as
Q129: The strongest brands go beyond attributes or
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