Positioning a new chocolate bar brand as "the chocolate bar with the most cocoa powder" is positioning based on ________.

Name: Positioning a new chocolate bar brand as "the chocolate bar with the most cocoa powder" is positioning based on ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Positioning based on product attributes focuses on specific characteristics of the product itself. In this case, the brand is positioning itself as having a high amount of cocoa powder, which is a distinctive attribute of the product.

Positioning a New Chocolate Bar Brand as "The Chocolate Bar