A consumer just bought a new smartphone game called "Hippy Monster" from his favourite app retailer. Which of the following is unrelated to his direct experience with the brand?
A)a friend telling him about Hippy Monster
B)downloading the game
C)buying the game from the app store
D)the creation of the programming team to create Hippy Monster
E)playing the game

Question

Quizplus · Accepted Answer

The creation of the programming team is unrelated to the consumer's direct experience with the brand, as it does not impact the consumer's interaction or satisfaction with the game itself.

A Consumer Just Bought a New Smartphone Game Called "Hippy