The words "Coca-Cola," the unique shape of the bottle and the wave shaped symbol are all examples of a ________.
A)trademark
B)marketing mix
C)touchpoint
D)product
E)brand

Question

Quizplus · Accepted Answer

Trademarks are symbols, words or designs used to identify and distinguish products or services from others in the marketplace. Coca-Cola, the bottle shape, and the wave symbol are all trademarks that are associated with the Coca-Cola brand.

The Words "Coca-Cola," the Unique Shape of the Bottle and the Wave