A company has four choices when it comes to developing brands. Which is definitely one of those choices?
A)line inversion
B)brand extension
C)multibrands
D)width and depth perception
E)international brands

Question

Quizplus · Accepted Answer

Brand extension is one of the four basic brand development strategies where a company expands its existing brand by introducing new products under the same brand name. This allows the company to leverage the brand equity it has built over time and capitalize on consumer trust and loyalty. The other three options listed (line inversion, multibrands, and international brands) are additional strategies a company may choose to pursue, but they are not definitively part of the four basic brand development strategies.

A Company Has Four Choices When It Comes to Developing