Before a company blindly decides to incorporate a brand extension, they need to seriously consider which of the following?

Question

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It is important for a company to consider how well the brand's association fits the new product before incorporating a brand extension. This ensures that the new product aligns with the existing brand image and values, which can positively impact consumer perceptions and purchase intentions. Considering new and past customers preferences can also be important in the decision-making process, but the fit with the brand's association is crucial. Nostalgia and word-of-mouth promotions may also be factors to consider, but they should not be the primary focus in the decision-making process.

Before a Company Blindly Decides to Incorporate a Brand Extension