Sophia is the newly hired brand manager for a new company in southern Ontario. She knows that before consumers respond to a brand they must first ________.

Question

Quizplus · Accepted Answer

Before consumers respond to a brand, they must know about and understand the benefits. This means that the brand must have a clear message about its unique value proposition that communicates the benefits it provides to potential customers in a compelling way. Without this foundational understanding, all other marketing efforts will be less effective.

Sophia Is the Newly Hired Brand Manager for a New