A company has four main choices when it comes to brand development. Which of the following best describes these choices?

Question

Quizplus · Accepted Answer

The four main choices for brand development are line extensions (offering additional items in the same product category under the same brand name), brand extensions (using an existing brand name for new or modified products in a new category), multibrands (introducing additional brands in the same category), and new brands (creating a new brand name when it enters a new product category).

A Company Has Four Main Choices When It Comes to Brand