To create brand advocates some brand managers try to make ________ part of the brand story.

Question

Quizplus · Accepted Answer

To create brand advocates, it is important to involve both customers and employees in the brand story. Customers who have a positive experience with a brand are more likely to become loyal brand advocates and share their experience with others. Similarly, employees who have a strong connection to the brand and its values are more likely to be brand advocates and promote the brand to others. By making both customers and employees a part of the brand story, brand managers can create a sense of community and foster loyalty and advocacy.

To Create Brand Advocates Some Brand Managers Try to Make