Michelle is describing her vision of the company brand to her vice president. The same brand is described by an employee to a friend. The descriptions and definitions are completely different. This is because ________.

Question

Quizplus · Accepted Answer

No two people perceive a brand in exactly the same way because a brand is not a tangible product, but rather a collection of emotions, perceptions, and experiences associated with a company or product. Personal experiences, values, and opinions can influence how an individual perceives a brand, leading to different descriptions and definitions from person to person.

Michelle Is Describing Her Vision of the Company Brand to Her